I am Francisco Alhambra

I love toys, I am passionate about toys and the stories they tell. I collect them, play with them and I bring over 23 years of hands-on experience driving sales across Asia, Latin America, Europe and beyond in the toy world.

After more than 20 years living in Hong Kong, I consider myself a Hongkonger. This city moves at a completely different speed—the energy, the noise, the relentless work rhythm. Hong Kong trains you to move quicker, think on your feet, and push yourself harder. The city’s unstoppable energy rewards effort, adaptability, and resilience.