Hi! I am Francisco

“23+ years in toys - Asia–Europe–LatAm experience - Toys, collectibles & kidult trends”

I believe toys, games and collectibles are stories we hold in our hands – and I love to tell those stories.

Learn more

Insights and the Pulse of Play

  • Fair and Market immersion

    Regular attendee at Hong Kong Toys & Games Fair, Nuremberg Spielwarenmesse, Los Angeles Previews, …tracking how products, formats and retail experiences evolve year by year.

  • Love writing about our Toy Industry!

    I share regular observations from toy stores, fairs and collectors communities - from Pop Mart blind boxes to Gachapon centers in Japan and hybrid lifestyle collectibles in Hong Kong.

  • Trends Pulse and Insights

    Love analyzing key trends, kidults, collectibles, Asia “geek” culture, hybrid toy-lifestyle products and what they mean. If you’d like to follow that ongoing pulse, you’ll find it on my LinkedIn.

Uncover
my story

For more than two decades I’ve been living at the intersection of toys, collectibles, retail and culture – leading sales, marketing and international operations for brands across Asia, Europe and Latin America.

Learn more

Follow me on social

Some of the stories!
Find More!